Brand Safety

Role: concept, copywriting, art direction

CD: Johnathan Swafford
Art director: Chris Ritchie
Copy: Dave Zuckerman

Back when people first woke up to the dangers of programmatic placements, WSJ bought some spreads in AdAge. The idea was to remind media buyers that there was some inventory they didn’t have to worry about.

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Financial News brand campaign

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Wall Street Journal Don't Wait campaign