WSJ Election campaign
It’s hard to remember the 2016 campaign, given what’s happened since. But it was quite a circus. The Wall Street Journal wanted to position its coverage as sensible and substantive (Opinion section notwithstanding). Thus, “Story, Not Spectacle”, a campaign as successful as the election was catastrophic.
Role: concepts, copy direction, copywriting
CD: Johnathan Swafford
ADs: Adriana Torres, Chris Ritchie
Copy: Dave Zuckerman